Latest Houdini Earth Collection Elevates Biodiversity Protection
The E.O. Wilson Biodiversity Foundation is proud to be the recipient of the 2023 Houdini Earth Collection campaign starting April 22nd, Earth Day. Houdini, a global sportswear company is a “Company for a Half-Earth Future” and promotes a regenerative lifestyle to its community of customers and suppliers.
When you purchase a sportswear item from “The Earth Collection” Houdini pledges 50% for the planet. Half of all sales are donated to preserve the natural beauty of this planet and its people. 100% of all the fabrics Houdini used this season are recycled, recyclable, renewable, biodegradable or Bluesign certified. A portion of proceeds of the Earth Collection will directly support the Half-Earth Project’s goal to protect global biodiversity by identifying and conserving unprotected areas of extraordinary biodiversity.
