Burt’s Bees (Re) Joins the Effort to Protect Half the Earth for All Life
By Paula Alexander, director, Sustainable Business & Innovation – Burt’s Bees
“Like it or not, and prepared or not, we are the mind and stewards of the living world.” – Edward O. Wilson, Half-Earth – Our Planet’s Fight for Life
As a brand that seeks out natural ingredients and sustainable packaging, and with a deep commitment to no animal testing, stewarding biodiversity at the center of Burt’s Bees’ sustainability strategy. That’s why we’ve sponsored Half-Earth Day for a second year. Half-Earth Day is an annual event meant to catalyze support for protecting half the planet for all life.
This drive to protect half the planet is based on the concept of Island Biogeography by Ed O. Wilson, known by many as the father of biodiversity. Species, from the smallest to the largest and most charismatic, are part of an invisible web that supports all life, yet they’ve been declining at an exponential rate since the Industrial Age. Essentially, Half Earth states that the health of ecosystems and the number of species that inhabit them are directly related to the area available.
The Half-Earth Project is focused on mapping global species to identify the areas of richest and rarest biodiversity for strategic conservation. If we protect half the land and sea, we can protect 85% of species — including our own. The Burt’s Bees Foundation has committed to mapping 5,000 of the 20,000 global bee species in order to protect these important pollinators.
On Oct. 7, I had the honor of speaking at an event at UC Berkeley focused on Pathways to a Half-Earth Future.
In one session, Sally Jewell, former Secretary of the Interior during the Obama Administration and Interim CEO of The Nature Conservancy, chatted with Ed Wilson about biodiversity, climate, citizen science and activism. Asked about the role of business, Jewell said “When you align the areas of business and the environment, things move. How do you harness capitalism in service of the planet is the question.”
Business for The Greater Good: addressing climate and extinction crises
While climate change has been widely covered by the media and is something business is responding to, the extinction crisis is an emergent issue for business. And the two are linked. At Burt’s Bees, we believe it’s our responsibility to promote individual, community and environmental well-being. We use our products and practices to make this greater good a reality, addressing two of our planet’s greatest issues.
“To quote one of the day’s speakers, ‘people fight for what they love.’”