by Emma Loewe, for mbgplanet
“If the honeybees were to disappear, it would be a measurable and very large loss to the whole agricultural industry,” E.O. Wilson, the legendary biologist and father of biophilia, told mindbodygreen last week. “There are 6,000 species of bees, and we don’t really know much about them.”
Wilson, who is also the creator of The Half-Earth Project, which aims to protect half of the world’s natural habitat to ensure that Earth’s species can continue to exist into the future, thinks that we can map our way to a brighter future for the honeybee.
For this ambitious project, The Half Earth Project has joined forces with a buzzworthy partner: Burt’s Bees. Burt’s will help fund the three-year mapping project and launch limited-edition products like Earth’s Bees lip balm to help start a larger, more mainstream conversation around the cause.